ATELIER MERIDEM
Architecture · Premium · 2026

ATELIER MERIDEM

SECTOR

Architecture

YEAR

2026

TYPE

Architectural Brand Identity

DELIVERABLES

Logo · Guidelines · Typography · Grid system

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01STRATEGIC DIRECTION
“A typographic brand system built for an architecture studio at the intersection of culture and precision.”

The identity was built on typographic architecture as the primary visual language. Precise, structured and deliberately restrained — every element communicates the same intelligence found in the studio's architectural practice.

02SYSTEM OVERVIEW
03PROCESS & SYSTEM ARCHITECTURE

How the system was built

  • Typographic-led logo system
  • Colour system — near-black, white, single accent
  • Grid framework aligned with architectural proportion
  • Editorial and digital application rules
  • Brand guidelines

OUTCOME

An identity system that positions Atelier Meridem as a studio where design intelligence begins with the brand — not just the building.

The studio now presents a cohesive identity across project documents, client pitches and digital touchpoints.

04CONTEXT

PROBLEM & GOALS

The challenge was to build a visual identity as rigorous as the studio's architectural practice.

ROLE & CONTRIBUTIONS

As lead brand systems designer, I defined the typographic architecture and spatial logic, and directed the full production of all brand assets.

WHAT YOU RECEIVE

What you receive

Not just files — a complete system, ready to scale.

DELIVERABLEFORMATBUILT FOR
Logo system
Primary, responsive and monochrome lockups — every production format.
Print, screen and motion, without redrawing.
Brand guidelines
A 20–40 page system document — typography, colour, grid, logic and usage.
Every team, every output.
Design files (Figma)
Structured, named and componentised source files.
Picking up and extending — not reverse-engineering.
Colour & type references
Full specification — HEX, RGB, CMYK, Pantone, licensed typefaces.
Exact reproduction across every medium.
Handover session (60 min)
Recorded walkthrough of the system and the thinking behind it.
Recorded — rewatch any time.

Every engagement includes all of the above. Scope defined upfront — no surprises.

NEXT PROJECT → DUSK

Ready to build a system for your brand?

Book a 30-min call