BRAND IDENTITY
SYSTEMS BUILT

Atelier Meridem Halden

TO OUTLAST
THEIR BRIEF.

Brand systems designed to scale without their author.
Built for the team that comes next.

Santé Vitae Santé Vitae guidelines Vecta Dusk
Book a 30-min call See the work →

What your team gains on day one.

Book a 30-min call

CLARITY

Your team stops asking "is this on-brand?" Everyone knows exactly what to use, and how.

STRUCTURE

One source of truth. No scattered files. No conflicting versions. Your whole team, aligned.

AUTHORITY

A consistent brand closes deals faster. It signals that your business is ready to operate at scale.

SCALABILITY

Raise a round. Enter a new market. Hire 50 people. Your brand holds — built for what comes next.

WHAT YOU RECEIVE

What you receive

Not just files — a complete system, ready to scale.

DELIVERABLE FORMAT BUILT FOR
Logo system
Primary, responsive and monochrome lockups — every production format.
Print, screen and motion, without redrawing.
Brand guidelines
A 20–40 page system document — typography, colour, grid, logic and usage.
Every team, every output.
Design files
(Figma)
Structured, named and componentised source files.
Picking up and extending — not reverse-engineering.
Colour & type
references
Full specification — HEX, RGB, CMYK, Pantone, licensed typefaces.
Exact reproduction across every medium.
Handover session
(60 min)
Recorded walkthrough of the system and the thinking behind it.
Recorded — rewatch any time.

Every engagement includes all of the above. Scope defined upfront — no surprises.