SANTÉ VITAE
Wellness · 2025

SANTÉ VITAE

SECTOR

Wellness

YEAR

2025

TYPE

Strategic Brand Identity

DELIVERABLES

Logo · Packaging · Digital · Guidelines (32p)

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01STRATEGIC DIRECTION
“A premium wellness brand system built for structural clarity in a market defined by visual noise.”

Built around clarity and precision, the process focused on translating positioning into a structured identity system for consistent expression across packaging, digital and retail.

02SYSTEM OVERVIEW
03PROCESS & SYSTEM ARCHITECTURE

How the system was built

  • Brand positioning and naming architecture
  • Typographic system for premium packaging and digital
  • Natural colour system with defined hierarchy
  • Modular layout principles for packaging and communications
  • Brand guidelines (32 pages)

OUTCOME

A brand system that positions Santé Vitae as a premium wellness authority — structured for consistent expression across packaging, digital and retail.

The guidelines were delivered to the packaging team and applied directly to new SKUs, reducing design back-and-forth.

04CONTEXT

PROBLEM & GOALS

The challenge was to build a brand system capable of holding premium positioning across packaging, digital and retail without losing visual coherence.

ROLE & CONTRIBUTIONS

As lead brand systems designer, I defined the positioning architecture and directed the full visual system development.

05BRAND GUIDELINES

29-page brand guidelines document — delivered to the packaging and marketing teams, applied directly to new SKUs.

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WHAT YOU RECEIVE

What you receive

Not just files — a complete system, ready to scale.

DELIVERABLEFORMATBUILT FOR
Logo system
Primary, responsive and monochrome lockups — every production format.
Print, screen and motion, without redrawing.
Brand guidelines
A 20–40 page system document — typography, colour, grid, logic and usage.
Every team, every output.
Design files (Figma)
Structured, named and componentised source files.
Picking up and extending — not reverse-engineering.
Colour & type references
Full specification — HEX, RGB, CMYK, Pantone, licensed typefaces.
Exact reproduction across every medium.
Handover session (60 min)
Recorded walkthrough of the system and the thinking behind it.
Recorded — rewatch any time.

Every engagement includes all of the above. Scope defined upfront — no surprises.

NEXT PROJECT → VECTA

Ready to build a system for your brand?

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